The Carbon Reduction Project (CRED)

CRed - The Community Carbon Reduction Project at UNC-Chapel Hill

The CRed (Community Carbon Reduction) Project

As the U.K.’s leading research institute on climate science and the impacts of global climate change, The University of East Anglia, or UEA, created the Community Carbon Reduction Project (CRed) in order to tackle the challenge of reducing carbon dioxide emissions. CRed’s focus is on the community – through partnerships and new ways of thinking – to create innovation and ambition. CRed’s goal – a 60% reduction by 2025 – will be reached by creating a model at the local level – a “bottom up” approach – in order to initiate and motivate regional, national, and global change, even as state-level governments provide the investments in research, economic incentives and regulatory requirements needed to make local efforts feasible. This bottom up approach necessitates cooperation, innovation, and partnerships between individuals, organizations, communities, businesses, and local governments. These partnerships between local actors have the capability to initiate real change within the system to cut carbon dioxide emissions.

While the English government is providing strong national incentives for movement towards technologies that are carbon neutral (i.e., fuel whose production absorbs as much carbon as is released during burning for energy), there was recognition that the root cause of carbon dioxide emissions was the design of communities and the choices individuals make daily when living in those communities. As the CRed program states on their web site:

“We have already started to build the CRed community. Members include representatives from many sections of our community: schools, businesses (small and large), local authorities, hospitals, community groups, individuals and organisations. In fact anyone and everyone who participates in Norfolk life can join in! The CRed team is working with partners to estimate how much CO2 they are responsible for, and in partnership, identifying where and how to reduce emissions in the short, medium and long term. However, ultimately you will decide what will work best for you. Some partners will wish to participate during the working day. Others participate in the home. Some are changing the way they travel. Some are looking at every aspect of their activities; others at a single aspect. Only you can decide how you wish to participate. Building the community, defining targets and commitments and ways of reaching them will continue for the next two years. After this period we will be ready to take on the 60% challenge by 2025. And the world will have noticed.”

Note that the CRed project tightened the goal of the national government, calling for the 60% reduction in their community by 2025.

By summer 2004, CRed encompassed the City of Norwich, with more than a thousand pledges to reduce carbon dioxide emissions, along with substantive plans as to how those pledges would be met (this number is now in excess of 1,800). In that summer, 8 students from UNC-Chapel Hill attended the Carolina Environmental Program (CEP) field site in International Energy Policy and Environmental Assessment located at the University of Cambridge. For their semester, team-based project (required of all environmental majors at Carolina), the students approached the City of Cambridge for ideas on projects that would benefit that community. The City proposed that the students help them develop plans to become a CRed partner (the first outside Norwich), and suggested working with the City and the University of Cambridge. The student team began that project, which will continue in the summers of 2005 and 2006. The first student team then brought this idea of a CRed partnership back to the Town of Chapel Hill, where the Town Council will in September on becoming the first U.S.-based CRed site. At the same time, the University of North Carolina at Chapel Hill began to consider becoming a CRed site. The students, faculty and staff of the CEP serve as a resource to the campus and town in deciding how they will meet the CRed goals.

To become an official partner in CRed, it is necessary to establish a goal of carbon dioxide reduction and to develop a plan outlining the actions a partner intends to pursue in reaching that goal. This should include actions that spread the burden of change equitably across individuals and institutions, and across the specific sectors of transportation, residential, commercial, and industrial/institutional. Ideally, these measures would include a suite of policy options, including voluntary change, tax incentives, mandatory limits, public investment in technology, etc. After the partner develops a plan, a pledge is sent to CRed . The pledge carries with it no punitive consequences if the goals are not met; it is instead a declaration to the local community, the state of North Carolina, the nation and the world that carbon reduction is a serious goal and that major steps will be taken to meet this goal. It is expected that progress towards the pledge goals will be monitored periodically.

The CRed site maintains a number of tools that are useful in establishing a set of policies. This includes a Carbon Indicator that will help you in calculating the carbon dioxide emissions associated with specific activities, and to find those activities that offer the greatest potential for reduction in emissions.

For more information on these tools, or to learn more about the CRed program in England, contact Marcus Armes, CRed Liaison Officer, on 01603-593140 or by e-mail at marcus.armes@uea.ac.uk. For more information on the CRed program at UNC-Chapel Hill, contact Doug Crawford-Brown on 919-966-6026 or by e-mail at douglas_crawford-brown@unc.edu.

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